THOUGHTS
Vervecci Think Collective // Cross-fertilizing ideas
By: Brian Bendix
In a determined drive to break down the conventional boundaries of hospitality and deliver brands and experiences with depth of character and strength of identity, the Vervecci Think Collective was born to add richer perspective, creativity and know-how.
Reimagining True Eco-Conscious Hospitality
By: Mike Scalera
When asking people’s opinion on the hospitality industry’s commitment to sustainability, we often hear that “eco-consciousness is a superficial badge of honour rather than a genuine commitment,” and that “it’s easy to make claims, but true sustainability demands more than just words”
We have been thinking about this a lot and started an introspective journey questioning if there is a better way.
Cortina d’Ampezzo: The Next Global Hotspot
By: Mike Scalera
Renowned for its breathtaking natural beauty and sophisticated crowd, Cortina is undergoing a remarkable transformation, positioning itself as a year-round haven for high-net-worth individuals and discerning travellers.
Digesting Quiet Luxury
By: Brian Bendix
Today, quiet luxury to many is a mindset, and a way of life. This evolution reflects a shift amongst the truly affluent towards understated elegance and refined simplicity; away from the overt displays of wealth that has flirted with the definition of luxury.
The Power of Brand Storytelling: Crafting Timeless Experiences
By: Mike Scalera
Storytelling is not about selling a product; it's about creating an emotional bond through a narrative that reverberates deeply with an audience.