Reimagining True Eco-Conscious Hospitality

By Mike Scalera

When asking people’s opinion on the hospitality industry’s commitment to sustainability, we often hear that: 

“𝒆𝒄𝒐-𝒄𝒐𝒏𝒔𝒄𝒊𝒐𝒖𝒔𝒏𝒆𝒔𝒔 𝒊𝒔 𝒂 𝒔𝒖𝒑𝒆𝒓𝒇𝒊𝒄𝒊𝒂𝒍 𝒃𝒂𝒅𝒈𝒆 𝒐𝒇 𝒉𝒐𝒏𝒐𝒖𝒓 𝒓𝒂𝒕𝒉𝒆𝒓 𝒕𝒉𝒂𝒏 𝒂 𝒈𝒆𝒏𝒖𝒊𝒏𝒆 𝒄𝒐𝒎𝒎𝒊𝒕𝒎𝒆𝒏𝒕”

and that…

“𝒊𝒕'𝒔 𝒆𝒂𝒔𝒚 𝒕𝒐 𝒎𝒂𝒌𝒆 𝒄𝒍𝒂𝒊𝒎𝒔, 𝒃𝒖𝒕 𝒕𝒓𝒖𝒆 𝒔𝒖𝒔𝒕𝒂𝒊𝒏𝒂𝒃𝒊𝒍𝒊𝒕𝒚 𝒅𝒆𝒎𝒂𝒏𝒅𝒔 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒋𝒖𝒔𝒕 𝒘𝒐𝒓𝒅𝒔”.

We have been thinking about this a lot and started an introspective journey questioning if there is a better way.

Is it imperative that commercial viability forces to cut corners?

Can this paradigm be changed?

We decided to give it a shot by creating a brand with a business model designed to be in total respect of nature.

Our hope is that proving its viability can act as a catalyst for greater change.

We are working on creating a premium zero-emission, 100% eco-conscious Coast-Club set on breathtaking rock formations surrounded by pristine waters. Our vision is to design every aspect of this secluded haven with an unwavering dedication to sustainability.

From using 100% sustainable materials in construction, to powering our operations with renewable energy, to sourcing our ingredients and wines from suppliers who see responsible farming and viticulture as their number one priority, all the way down to partnering with local charity organizations to ensure a zero-waste circular economy, our commitment wishes to be absolute.

We envisage a place where menus are designed to respect the territory’s natural generosity and don’t rely on overexploited ingredients. Additionally, to minimize environmental impact, we aim to disallow arrivals in combustion engine vehicles, deploying a fleet of electric buggies that transport guests from a designated parking miles away from the Coast-Club.

This vision is not just about building a business—it's about setting a new standard for future generations.

By refusing to compromise on our principles, this brand aims to embrace a truly sustainable future, where luxury and environmental stewardship go hand in hand.

Ultimately, our dream is to prove this can be done!

Wish us luck along this journey and please do share your ideas and thoughts with us.

Source: LinkedIn