Vervecci Think Collective // Cross-fertilizing ideas

By: Brian Bendix

In a determined drive to break down the conventional boundaries of hospitality and deliver brands and experiences with depth of character and strength of identity, the Vervecci Think Collective was born to add richer perspective, creativity and know-how.

It unites diverse and inspiring minds from varied walks of life and thrives on a shared commitment to create both outstanding, and meaningful experiences by harnessing the power of innovation, creativity, social responsibility, and connections. 

Through the Think Collective big dreams are nurtured into genuine possibilities, and far-fetched aspirations become tangible realities. The collective forum invites and values diverse perspectives, often from those outside the hospitality industry and draws on the insights of academics, professionals and creatives alike, each contributing unique ideas with the potential to drive positive change and break down conventional barriers.  

In an industry dominated by very traditional thinking, professionals rarely attempt to colour too far outside the lines. The Vervecci Think Collective instead is designed to do just that, and harness the belief that the next generation of hospitality requires a more holistic approach creating more meaningful encounters.  

It’s bringing together people from in, and predominantly outside, the industry to weave a richer and more diverse tapestry creating a forum for differing thoughts, unique expertise and perspectives to infuse stories, initiatives and brand creation.  

The Vervecci Think Collective is the creative engine of the business, but more importantly – the heart.

Source: LinkedIn